Revenue Leak Calculator

Thirteen questions. Then the number.

Estimates are fine — this is a model, not an audit. Every assumption is shown with your result.

Step 1 of 13 Call volume

How many inbound calls do you get in a typical month?

Every call to the business — new enquiries, existing customers, all of it.

Roughly what share of those calls go unanswered?

Include after-hours, lunch, and "everyone was on another line." Most owners underestimate this.

What's your average contract value?

The typical signed job, not your biggest one.

How many estimates do you issue in a month?

Quotes that actually went out the door.

What share of estimates turn into signed contracts?

Your estimate-to-contract close rate.

After you send an estimate, how many times do you follow up?

Systematically — not "if someone remembers."

When a new lead comes in, how fast is the first real response?

A web form, a Google lead, a referral text — how long until a human or system replies?

How many past customers and dead leads are sitting in your records?

Anyone who once contacted you or bought from you, however long ago.

When a homeowner calls and no one is available to answer, what does your process look like?

On average, how many follow-up attempts does a new lead receive before outreach stops?

How is lead follow-up currently handled across your team?

After an estimate is delivered and the homeowner hasn't decided yet, what does follow-up typically look like?

How often does your team revisit older leads, open estimates, or past customers?

Your Preliminary Revenue Recovery Findings Are Ready

Based on the information you provided, we’ve identified where revenue may be exposed inside your current lead and follow-up process. These findings are preliminary and should be validated against your actual CRM, call handling and pipeline data.

Where should we send them? You'll see the full breakdown on the next screen either way — this is so you have a copy and we know who to talk to.

Full name

Company

Company website (optional)

Work email

Mobile number

This is a model built on the assumptions you provide, not an audit of your business. It is not a guarantee of results. The assessment call is where estimates get replaced with your actual call data.